SPORTS CITY
SPORTS CITY
SPORTS CITY
InSync is a smart cycling vest designed to change the way cyclists interact with their environment. Harnessing the power of tactile communication, it focuses on introducing a novel approach to cycling safety and user experience. By leveraging insights from neuroscience and biomimicry, It aims to expand the cyclist's perceptual landscape, introducing an additional layer of tangible perception to the user through this fusion of technology and human-centred design
InSync is a smart cycling vest designed to change the way cyclists interact with their environment. Harnessing the power of tactile communication, it focuses on introducing a novel approach to cycling safety and user experience. By leveraging insights from neuroscience and biomimicry, It aims to expand the cyclist's perceptual landscape, introducing an additional layer of tangible perception to the user through this fusion of technology and human-centred design
InSync is a smart cycling vest designed to change the way cyclists interact with their environment. Harnessing the power of tactile communication, it focuses on introducing a novel approach to cycling safety and user experience. By leveraging insights from neuroscience and biomimicry, It aims to expand the cyclist's perceptual landscape, introducing an additional layer of tangible perception to the user through this fusion of technology and human-centred design
Project Type
Project Type
Design Competition
Design Competition
Design Competition
Methodologies
Methodologies
Data Visualisation
Story Boarding
Physical Prototyping
Body Mapping
User Testing
Market Analysis
Rapid Iterative Testing & Evaluation (RITE)
Data Visualisation
Story Boarding
Physical Prototyping
Body Mapping
User Testing
Market Analysis
Rapid Iterative Testing & Evaluation (RITE)
Data Visualisation
Story Boarding
Physical Prototyping
Body Mapping
User Testing
Market Analysis
Rapid Iterative Testing & Evaluation (RITE)
Tools
Tools
Arduino
Figma
Miro
DALL-E
Chat-GPT
Arduino
Figma
Miro
DALL-E
Chat-GPT
Arduino
Figma
Miro
DALL-E
Chat-GPT
Problem Statement
Problem Statement
Cycling in London has grown dramatically, with a 50% increase in cyclist numbers since 2004, as more people embrace sustainable transport and healthier lifestyles. However, this surge has been accompanied by alarming safety concerns. In the UK, two cyclists are killed every week, contributing to a tragic annual toll of over 100 fatalities. Furthermore, 4,056 cyclists are seriously injured each year, a stark reminder of the vulnerability of cyclists on the roads.
In London specifically, serious injuries among cyclists rose by 15% in 2022, reaching 989 incidents, up from 862 in 2021. Cyclists now account for a disproportionate share of road casualties, despite overall reductions in road deaths and injuries across the city. While the Mayor’s Vision Zero initiative aims to eliminate all traffic fatalities and serious injuries by 2041, the upward trend in cyclist injuries poses a significant challenge.
Cycling in London has grown dramatically, with a 50% increase in cyclist numbers since 2004, as more people embrace sustainable transport and healthier lifestyles. However, this surge has been accompanied by alarming safety concerns. In the UK, two cyclists are killed every week, contributing to a tragic annual toll of over 100 fatalities. Furthermore, 4,056 cyclists are seriously injured each year, a stark reminder of the vulnerability of cyclists on the roads.
In London specifically, serious injuries among cyclists rose by 15% in 2022, reaching 989 incidents, up from 862 in 2021. Cyclists now account for a disproportionate share of road casualties, despite overall reductions in road deaths and injuries across the city. While the Mayor’s Vision Zero initiative aims to eliminate all traffic fatalities and serious injuries by 2041, the upward trend in cyclist injuries poses a significant challenge.
Cycling in London has grown dramatically, with a 50% increase in cyclist numbers since 2004, as more people embrace sustainable transport and healthier lifestyles. However, this surge has been accompanied by alarming safety concerns. In the UK, two cyclists are killed every week, contributing to a tragic annual toll of over 100 fatalities. Furthermore, 4,056 cyclists are seriously injured each year, a stark reminder of the vulnerability of cyclists on the roads.
In London specifically, serious injuries among cyclists rose by 15% in 2022, reaching 989 incidents, up from 862 in 2021. Cyclists now account for a disproportionate share of road casualties, despite overall reductions in road deaths and injuries across the city. While the Mayor’s Vision Zero initiative aims to eliminate all traffic fatalities and serious injuries by 2041, the upward trend in cyclist injuries poses a significant challenge.
Aim
Aim
Aim
How can birdsong be transformed into a meaningful urban experience?
Who are the primary users of the urban birdsong experience?
What emotional or cognitive impact do we want users to take away from the experience?
What media (e.g., visual, auditory, tactile) best support the narrative of birdsong in urban spaces?
How can birdsong be transformed into a meaningful urban experience?
Who are the primary users of the urban birdsong experience?
What emotional or cognitive impact do we want users to take away from the experience?
What media (e.g., visual, auditory, tactile) best support the narrative of birdsong in urban spaces?
How can birdsong be transformed into a meaningful urban experience?
Who are the primary users of the urban birdsong experience?
What emotional or cognitive impact do we want users to take away from the experience?
What media (e.g., visual, auditory, tactile) best support the narrative of birdsong in urban spaces?
Research
Primary Research: Understanding the Pain Points of Urban Cyclists in London
Primary Research: Understanding the Pain Points of Urban Cyclists in London
In this research project, we set out to explore the challenges faced by cyclists navigating the complex urban landscape of London. To achieve a deep understanding of their experiences, we employed a two-pronged approach:
Self-Cycling Analysis:
Immersing ourselves in the role of urban cyclists, we conducted on-road cycling sessions across diverse areas of London. This firsthand experience allowed us to identify real-world pain points such as unsafe infrastructure, traffic interactions, and environmental stressors.
Expert Interviews:
To complement our observations, we engaged with seasoned cyclists who have between 10 and 25 years of cycling-commuting experience. Their detailed insights provided valuable perspectives on long-term trends, common frustrations, and adaptive strategies for urban cycling.
In this research project, we set out to explore the challenges faced by cyclists navigating the complex urban landscape of London. To achieve a deep understanding of their experiences, we employed a two-pronged approach:
Self-Cycling Analysis:
Immersing ourselves in the role of urban cyclists, we conducted on-road cycling sessions across diverse areas of London. This firsthand experience allowed us to identify real-world pain points such as unsafe infrastructure, traffic interactions, and environmental stressors.
Expert Interviews:
To complement our observations, we engaged with seasoned cyclists who have between 10 and 25 years of cycling-commuting experience. Their detailed insights provided valuable perspectives on long-term trends, common frustrations, and adaptive strategies for urban cycling.
In this research project, we set out to explore the challenges faced by cyclists navigating the complex urban landscape of London. To achieve a deep understanding of their experiences, we employed a two-pronged approach:
Self-Cycling Analysis:
Immersing ourselves in the role of urban cyclists, we conducted on-road cycling sessions across diverse areas of London. This firsthand experience allowed us to identify real-world pain points such as unsafe infrastructure, traffic interactions, and environmental stressors.
Expert Interviews:
To complement our observations, we engaged with seasoned cyclists who have between 10 and 25 years of cycling-commuting experience. Their detailed insights provided valuable perspectives on long-term trends, common frustrations, and adaptive strategies for urban cycling.
Secondary Research: Finding Solution for the Pain Points in Urban Cycling
Secondary Research: Finding Solution for the Pain Points in Urban Cycling
In this research project, we set out to explore the challenges faced by cyclists navigating the complex urban landscape of London. To achieve a deep understanding of their experiences, we employed a two-pronged approach:
Self-Cycling Analysis:
Immersing ourselves in the role of urban cyclists, we conducted on-road cycling sessions across diverse areas of London. This firsthand experience allowed us to identify real-world pain points such as unsafe infrastructure, traffic interactions, and environmental stressors.
Expert Interviews:
To complement our observations, we engaged with seasoned cyclists who have between 10 and 25 years of cycling-commuting experience. Their detailed insights provided valuable perspectives on long-term trends, common frustrations, and adaptive strategies for urban cycling.
In this research project, we set out to explore the challenges faced by cyclists navigating the complex urban landscape of London. To achieve a deep understanding of their experiences, we employed a two-pronged approach:
Self-Cycling Analysis:
Immersing ourselves in the role of urban cyclists, we conducted on-road cycling sessions across diverse areas of London. This firsthand experience allowed us to identify real-world pain points such as unsafe infrastructure, traffic interactions, and environmental stressors.
Expert Interviews:
To complement our observations, we engaged with seasoned cyclists who have between 10 and 25 years of cycling-commuting experience. Their detailed insights provided valuable perspectives on long-term trends, common frustrations, and adaptive strategies for urban cycling.
Ideation
Prototyping
